The stakeholders that are directly affected by the VSA are all those individuals and businesses involved in retail vehicle sales in BC. This includes consumers, licensed motor dealers (or "dealerships"), and salespeople working at licensed dealerships. Consumers will be affected through the Authority's activities in providing information and services to assist and protect them in the buying process. Licensed motor dealers will be directly affected through the licensing process that will ensure they are aware of the regulations governing the sale of motor vehicles. All licensed dealers will be held accountable to the legislation and regulations governing their business operations. The addition of mandatory training and licensing for salespeople working in licensed dealerships increases the accountability of these individuals and recognizes the important role that each person plays in the vehicle sales process. This new licensing requirement applies to all persons working in licensed dealerships that are involved in the retail vehicle sales process. This will include the positions involved in new and used vehicle sales as well as the business office, lease office and internet sales. It will also apply to all managers responsible for retail vehicle sales activities including sales managers, general managers and dealer principals. There is more information available regarding each of these three main stakeholder groups in separate sections of this web site.