Text or symbolic logo?

Welcome! I'd like to discuss how to choose between a text logo and a symbol logo. I realise that the choice depends on a lot of factors, but how do you figure out which approach will be effective for a particular brand? Which is more important - brand identity or brand functionality?

The choice depends on the brand's objectives and its audience. A text logo helps with recognition, especially if the name is unique. A symbol logo is suitable for a more universal and minimalistic look. The logo design tutorial advises starting with a text logo and then moving on to a symbol. Symbols are often perceived more easily across cultures and platforms.

Both can be successful, it depends on the context.